Behavioral economics – what motivates us to choose?

“Wise consumerism” – easy to say but difficult to implement. Adopting the right consumer thinking begins with understanding the mechanisms that push us to act.
Guide: The meaning of money

A group introductory game about attitudes and perceptions about money
Guide: Budget Management

Instruct others on how to manage your household finances on a budget
Recommendation: “The Marshmallow Test” by Walter Michel

Matar Publishing, 2016, 308 pages.
Recommendation: “Yours Irrationally” by Dan Ariely

Dvir Publishing, 246 pages
Recommendation: “The Penguin and the Whale” by Yochai Benkler

Kinneret Zamora Bitan Publishing, 221 pages
Recommendation: ‘The Money Machine’ by Michael Lewis

Yedioth Books, 832 pages
Recommendation: ‘Rational Emotions’ by Eyal Winter

Dvir Publishing, 652 pages.