Recommendation: “They are working on you with their eyes!” by Prof. Ram Herstein
Matar Publishing, 176 pages, 89 NIS
Recommendation: “Happily Ever After: Positive Psychology in Everyday Life By” Dr. Tal Ben-Shahar
Matar Publishing, 170 pages.
Behavioral economics – what motivates us to choose?
“Wise consumerism” – easy to say but difficult to implement. Adopting the right consumer thinking begins with understanding the mechanisms that push us to act.
Recommendation: “You are a genius – a crash course in creativity” by Tina Sling
Kinneret Zamora Bitan Publishing.
Recommendation: “Deciphering the Marketing Code” by Phil Barden
The Science That Explains Why We Buy, Squid Publishing, Hardcover, 230 pages.
Guide: The meaning of money
A group introductory game about attitudes and perceptions about money
Recommendation: “The Marshmallow Test” by Walter Michel
Matar Publishing, 2016, 308 pages.
Secrets from the Advertising Room
In the world of marketing and advertising, huge sums of money are invested in order to get us, the consumers, to buy more and more. In this article you will learn a little about the “behind the scenes” of this world and become more intelligent consumers