Behavioral economics – what motivates us to choose?
“Wise consumerism” – easy to say but difficult to implement. Adopting the right consumer thinking begins with understanding the mechanisms that push us to act.
Recommendation: “You are a genius – a crash course in creativity” by Tina Sling
Kinneret Zamora Bitan Publishing.
Recommendation: “Deciphering the Marketing Code” by Phil Barden
The Science That Explains Why We Buy, Squid Publishing, Hardcover, 230 pages.
Guide: Where is the money?
An activity that helps you understand where the money is really “going”
Insurance Mapping Tool
The purpose of insurance is to prevent an economic crisis resulting from extreme events. But when was the last time you put your insurance plan in order? Precise mapping of the insurances will enable the beginning of the treatment, arranging them and building an insurance plan that suits you, your situation in life and your […]
Independent business and household economics
Considering starting a small business? You should read
Recommendation: “The Marshmallow Test” by Walter Michel
Matar Publishing, 2016, 308 pages.
Moving? Here’s how to reduce moving expenses!
Tips for reducing apartment transport expenses