Recommendation: “David and Goliath how to turn weakness into strength” by Malcolm Gödelwell
Zamora Bitan Publishing, 279 pages.
Recommendation: “The Invisible Gorilla” by Christopher Shabri and Daniel Simmons
Kinneret Zamora Bitan Publishing, 351 pages.
Recommendation: “They are working on you with their eyes!” by Prof. Ram Herstein
Matar Publishing, 176 pages, 89 NIS
Recommendation: “Happily Ever After: Positive Psychology in Everyday Life By” Dr. Tal Ben-Shahar
Matar Publishing, 170 pages.
Behavioral economics – what motivates us to choose?
“Wise consumerism” – easy to say but difficult to implement. Adopting the right consumer thinking begins with understanding the mechanisms that push us to act.
Recommendation: “You are a genius – a crash course in creativity” by Tina Sling
Kinneret Zamora Bitan Publishing.
Recommendation: “Deciphering the Marketing Code” by Phil Barden
The Science That Explains Why We Buy, Squid Publishing, Hardcover, 230 pages.
Guide: Where is the money?
An activity that helps you understand where the money is really “going”