Recommendation: “David and Goliath how to turn weakness into strength” by Malcolm Gödelwell
Zamora Bitan Publishing, 279 pages.
Recommendation: “The Invisible Gorilla” by Christopher Shabri and Daniel Simmons
Kinneret Zamora Bitan Publishing, 351 pages.
Recommendation: “They are working on you with their eyes!” by Prof. Ram Herstein
Matar Publishing, 176 pages, 89 NIS
Recommendation: “Happily Ever After: Positive Psychology in Everyday Life By” Dr. Tal Ben-Shahar
Matar Publishing, 170 pages.
Behavioral economics – what motivates us to choose?
“Wise consumerism” – easy to say but difficult to implement. Adopting the right consumer thinking begins with understanding the mechanisms that push us to act.
Recommendation: “You are a genius – a crash course in creativity” by Tina Sling
Kinneret Zamora Bitan Publishing.
Recommendation: “Deciphering the Marketing Code” by Phil Barden
The Science That Explains Why We Buy, Squid Publishing, Hardcover, 230 pages.
Guide to opening a bank account
Most people use a current account for their day-to-day financial management. The bank account allows: Receive money from a variety of factors, such as salary from an employer and allowances from the National Insurance Institute. Keep the money without fear of its disappearance or theft. Pay by Direct Debit, bank transfer, credit or debit card. […]